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What is Steiff? Learn everything about Charlie Bears in our soft toy guide

29 February 2024

Steiff, a German heritage brand, holds a legendary status in the world of teddy bears and soft toys. Our guide gives you an insight into why Steiff is such an iconic teddy bear brand.

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Since the 19th century, Steiff has stood as a cornerstone in the history of collectable teddy bears. Originating from Germany, Steiff has been a pioneer in crafting high-quality soft toy companions since being founded.

For enthusiasts and collectors alike, Steiff bears hold a special place in the world of teddy bears. Each bear is a testament to the brand’s dedication to excellence and craftmanship. Here are some key insights into Steiff:

Steiff facts

Year created: Steiff was created in 1880.

Country of origin: Build-a-Bear was founded in Germany.

What Steiff is known for: The most iconic soft toy from Steiff is the “Teddy Bear” which was the first-ever teddy bear created by the company in 1902.

Average Steiff cost: On average, prices typically range from £30 to several hundred pounds, or more. Prices are based on factors such as the size, materials and origin of the bear.

What is Steiff?

Steiff is a brand founded in Germany and is a prestigious teddy bear brand known for it and is a prestigious brand known for its exceptional craftsmanship in producing high-quality stuffed animals and soft toys.

The hallmark of any Steiff soft toy is in its commitment to using premium materials, including top-quality textiles, ensuring durability and longevity to each teddy bear.

The brand’s iconic “button in ear” tag, made of brass or metal, serves as a symbol of authenticity, reflecting the brand's dedication to quality. Steiff offers a diverse range of soft toys, from their classic teddy bears to an array of animals and characters. Adopt a soft toy with us.

A brief history behind Steiff

Steiff was founded in 1880 by Margarete Steiff in Germany. The company initially started as a small firm crafting felt, clothing items. But in 1902, Richard Steiff, Margarete’s nephew, designed the world’s first jointed teddy bear which quickly became an iconic symbol of the brand.

After the introduction of its teddy bear, Steiff was propelled to international acclaim. The brand’s commitment to innovation and quality, along with the signature “button in ear” as a mark of authenticity, solidified its reputation.

Throughout the years, Steiff continued to expand its offerings beyond teddy bears, to include an array of animals and characters. With their dedication to using premium materials and craftsmanship, Steiff continues to have an enduring appeal.

Today, Steiff stands as a testament to over a century of excellence, remaining an iconic and timeless name in the world of teddy bears and soft toys. 

A fun fact about Steiff

Steiff has an association with the RMS Titanic. During its ill-fated ship on its maiden voyage in 1912, Steiff teddy bears were on the ship as they were intended to be sold in the United States.

While the Titanic sank, some of the Steiff teddy bears survived, making them rare and sought-after artefacts among collectors. This is just one example of how iconic the history of Steiff is.

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