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New friends arriving every Monday at 8pm! Please note that we are temporarily unable to ship to the EU: find out more.

Loved Before - Packaging Image Background

All products

New toys dropped every Monday at 8pm

If you're looking for something specific, let us know and we will give you a heads up when possible if they're part of our next release! 

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Can't find what you're looking for?

If you're looking for something specific, log your interest for release alerts

Once your soft toy arrives, you can recycle our packaging and even use it to donate 

As your cuddly toy settles in, you can upload new adventures to our
Loved Again section

Your soft toy will be safely snuggled in our packaging with their story card and welcome guide

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What happens when I buy a  soft toy?

When you buy a soft toy, they are given a thorough clean and refresh in our spa

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