We’re thrilled to announce an exciting partnership with Bon Ton Toys, a leading soft toy manufacturer committed to sustainability. Together, we’re not just giving pre-loved soft toys a second chance—we’re also changing the industry for the better by ensuring that new toys get saved too!

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Through this partnership, Bon Ton Toys customers can send their soft toys to Loved Before once they’re finished with them. In return, they’ll receive a discount to use on Bon Ton Toys’ website, giving toys a second life while rewarding sustainable choices.

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But it doesn’t stop there. As a manufacturer, Bon Ton Toys also ensures that their samples, rejects, and even unsold soft toys come directly to us at Loved Before. These toys, though new, also deserve to find a loving home. This initiative ensures that every toy—whether second-hand or new—gets a chance to be loved and enjoyed.

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By working together, Loved Before and Bon Ton Toys are tackling waste in the soft toy industry and helping to build a more responsible, sustainable future for toys everywhere. Sometimes even the new ones need saving, and we’re proud to be part of a movement to change the way the industry thinks about toys and sustainability.

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Join us in the Tedolution! Send your soft toys today and help make sure every cuddle counts.