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What is Gund? Learn everything about Gund in our soft toy guide

29 February 2024

Gund is a distinguished brand that specialises in personalised softy toys and is well-known for their wide array of huggable creations. Known for their exceptional quality, here’s everything you need to know about Gund.

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Established in 1898, Gund has been a key player in the world of soft toys for over a hundred years now. They’re a brand known for making durable, high-quality and lovable stuffed animal toys.

This guide takes a look at Gund’s history, from its early days to its popularity among soft toy collectors and fans across the globe. Here are some facts about Gund:

Gund facts

Year created: Gund was created in 1898.

Country of origin: Gund was founded in the USA.

What Gund is known for: One of the most iconic soft toys from Gund is the “Snuffles” bear which is a classic bear design with a unique crescent-shaped face.

Average Gund cost: On average, prices typically range from £10 to £50, or more. Prices are based on factors such as the size and type of soft toy it is.

What is Gund?

Gund was founded in America back in 1898 and has since become a renowned brand in the world of soft toys. They specialise in creating soft and huggable companions, establishing itself as a trusted brand for over a century.

With a commitment to quality, the brand has crafted a diverse range of soft toys, each known for its longevity, charm and personality.

From classic teddy bears to modern designs, Gund’s creations have become cherished favourites among collectors, children, and toy enthusiasts alike. Gund is a go-to choice for those seeking delightful and comforting soft toy friends.

A brief history behind Gund

Gund was founded in 1898 by a German immigrant, Adolph Gund, who started the business in America. The business focused on importing and selling soft toys until Gund’s dedication to quality led him to produce his own creations.

One of Gund’s most iconic contributions is the Snuffles bear, introduced in the 1980s. Famous for its unique design, Snuffles quickly became a hallmark of the brand. The success of this iconic bear solidified Gund’s reputation as a trailblazer in the world of soft toys.

Today, the history of Gund is not only a journey through time but also a testament to its commitment to innovation and the enduring charm of its creations. View our soft toys. 

A fun fact about Gund

The Snuffles bear has a unique wrinkled face and huggable body, however, besides its being a playful design, it's also innovative. Snuffles were designed to sit up on their own without any support.

This showcases Gund’s commitment to creating innovative and fun designs through creativity!

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