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What is Jellycat? Learn everything about Jellycat in our soft toy guide

28 February 2024

Jellycat is a UK-based brand known for its variety of soft toys. Known for its high-quality and cuddly creations, here’s everything you need to know about Jellycat.

Pre-loved Jellycat fox toy.jpg

For 25 years, Jellycat has gained global recognition for its high-quality and cuddly creations. Jellycat offers a variety of soft toys in different shapes and sizes. Here are some of the key facts about Jellycat:

Jellycat facts

Year created: Jellycat was created in 1999.

Country of origin: Jellycat was founded in the UK.

What Jellycat is known for: Jellycat is well-known for its soft toy animals, and one of its most iconic plush toys is the “Bashful Bunny”, a soft and cuddly rabbit with long ears!

Average Jellycat cost: On average, you can find Jellycat toys ranging from £10 to £30, or more, depending on the complexity and size. Jellycat soft toys prices can vary based on the toy, size and collection.

What is Jellycat?

Jellycat is a renowned brand that specialises in creating high-quality soft toys for people of all ages. The hallmark of Jellycat lies in its diverse range of characters, from cuddly animals to whimsical creatures, each designed to a high standard when being brought to life!


Jellycat soft toys are made from premium materials, usually ensuring great durability. The appeal of Jellycat is its versatility, providing soft toy companions for children and thoughtful gifts for adults too. See our available soft toys.

A brief history behind Jellycat

Jellycat was founded in the late 1990s by brothers Thomas and William Gatacre. Jellycat’s aim is to create innovative yet simple soft toy companies that boast superior softness whilst possessing a distinctive charm.


The brand found early success with its dedication to the materials it used and its attention to detail when it came to bringing its first soft toy creations to life. Jellycat’s diverse range of characters, from classic animals to quirky beings showcased the brand's ability to infuse personality into each soft toy it created.


Over the years, Jellycat has continued to expand its collection of soft toys, introducing new characters and innovative designs. Today, Jellycat stands as a symbol of comfort, creativity and enduring playfulness. Its history remains a testament to its vision of creating soft toys that inspire a sense of joy and connection.

A fun fact about Jellycat

The Bashful Bunny is the most recognisable Jellycat character, and it was inspired by one of its founders, William Gatacre, when he saw a fluffy rabbit whilst on holiday in the French countryside.


With the rabbit’s adorable nature, the Bashful Bunny design was born and has since become a staple in Jellycat’s collection.  See our collection of bunny soft toys.

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