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Why buy a soft toy with Loved Before?
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Before you even buy a soft toy with Loved Before, they have had a life and adventure of their own
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Every time you buy a soft toy with Loved Before, you contribute towards a life changing wish with Make-A-Wish UK
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Since 2019, we have re-homed nearly 5,000 soft toys and saved thousands more from landfill
SHOP BY SIZE
Standard Stuffies
Perfect for everyday adventures and make great bedtime companions
Teenies Collection
Perfect for pockets and the palm of your hand!
Big Love Range
Perfect for life-size hugs, need a little more space than other friends!

What makes our sustainable soft toys sustainable?
At Loved Before every soft toy we rehome has had previous lives and adventures with their previous owner.
Once those toys are donated to Loved Before they go through an extensive spa treatment & restoration to ensure they are ready for their new home.
The pre-loved nature of of sustainable toys mean they will never end up in landfill.
So far by recycling toys we have managed to save over 250 tonnes of waste from landfill.
Our goal by the end of 2023 is to have rehomed over 10,000 eco toys to new homes around the world.
We estimate that with every toy recycled and saved from landfill we stop around 1kg of CO2 being produced.
We believe that through the medium of teddy bears we can educate the next generation that sustainable consumerism does not mean a compromise in quality.
All our soft toys are sustainable, environmentally friendly and because of their stories, they are even more special then buying new!
SHOP MORE
Shop toy clothing

Shop human merch

Shop hand puppets

What happens when I buy a sot toy?
01.
When you buy a soft toy, they are given a thorough clean and refresh in our spa
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Your recycled soft toy will be safely snuggled in our packaging with their story card and welcome guide
Once your eco toy arrives, you can recycle our packaging and even use it to donate
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As your cuddly toy settles in, you can upload new adventures to our
Loved Again section
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Have more questions?
At Loved Before, we always want to help you find the right teddy to adopt. Our store is updated with new sustainable soft toys every week! Follow us on socials, or subscribe for reminders on releases
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