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What are Keel Toys? Learn everything about Keel Toys in our soft toy guide

29 February 2024

Keel Toys is a cherished name in the soft toy world, known for their adorable and huggable creations. With a focus on quality and charm, here’s all you need to know about Keel Toys.

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For over seven decades, Keel Toys has been a consistent brand of cuddly and soft toys. The brand is known for its expertise in crafting lovable, plush companions, earning a reputation for both quality and innovation.


A standout feature for Keel Toys is their commitment to safety and ethical sourcing. With a focus on using high-quality materials, the brand ensures that each plush friend not only brings comfort but meets their own standards. Here are some insights into Keel Toys:

Keel Toys facts

Year created: Keel Toys was created in 1947.

Country of origin: Keel Toys was founded in the UK.

What Keel Toys is known for: Whilst Keel Toys doesn’t have a single iconic toy, they instead have a diverse range of popular soft toy collections.

Average Keel Toys cost: On average, prices typically range from £10 to £30, or more. Prices are based on factors such as the size and type of soft toy it is.

What are Keel Toys?

Keel Toys are cherished plush soft toys loved for their adorable and huggable nature. From classic teddy bears to imaginative characters, each creation reflects Keel’s commitment to quality and creative design.


Known for their personalities and cuddly textures, Keel Toys stand out as symbols of warmth and playfulness. With a rich history spanning over seven decades, Keel has perfected the art of creating timeless and fun soft toy companions.

A brief history behind Keel Toys

Keel Toys was founded in 1947 by brothers, John, Richard, James and David Keel. The family business was dedicated to spreading joy through high-quality, soft toys. Their shared passion led them on a journey of crafting lovable companions, starting with a heartfelt commitment to bringing happiness to children.


From its early days, Keel Toys thrived on the principles of quality craftsmanship and a dedication to creating enduring soft toys. Today, the brand stands as a global phenomenon in the world of soft toys.


The commitment to excellence and the initial vision of bringing joy to children remain at the core of Keel Toys’ identity. The brothers’ dedication has not only secured the brand's popularity but turned Keel Toys into a household, trusted name when it comes to soft toys.

A fun fact about Keel Toys

For decades, Keel Toys has collaborated with various charitable organisations to produce special edition bears for a cause. These limited-edition bears are designed to raise awareness and funds for charitable initiatives.

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