A one-of-a-kind 

soft toy adoption 

agency on a mission

to change the world.

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Our charity model

Since Loved Before started, it has donated over 50% of all its profits
to charity. 


We are passionate about supporting our communities and making a difference and this year we are supporting the wonderful Make-A-Wish UK.


Make-A-Wish UK creates life-changing wishes for children living with critical illnesses. Granting their

One True Wish provides hope for the future and the resilience to cope with treatment.


So, let’s make the magic happen - give a toy a home and a child a wish!

Image by Jonathan Borba

Check us out on Instagram @lovedbefore_london

Sustainability at the heart

All of our Loved Befores have been owned before and are looking for new adventure




All the components of our packaging are recyclable or biodegradable, apart from our shipping bags (we're working on it)




A Better


We are committed to challenging the way things are done, and creating
the best future possible 
for the
next generations.


D I D   Y O U   K N O W?

Since Loved Before started, it has donated over 50% of all its profits to charity


But, what do

we actually do?

When you donate your soft toys to us, you  tell us a little about their story, life or the memories you've shared with them.


This story or bio is then displayed and packaged with them as they start their adventures with their new families who choose from their vast stories and characters.


Whether you're parting ways with old friends, looking to save the planet or searching for a totally unique gift, we have something for everyone at Loved Before.

" Before Loved Before, I had never been able to get my children to even think of parting with their toys, even the ones that had been under the bed for years "

C U S T O M E R   Q U O T E