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Eco Friendly Soft Toys - Loved Before
New friends will next be added to the store at 8pm on the 12/06

Saving the planet,
one teddy at a time. 

A soft toy adoption agency with a difference.

AS SEEN IN

Design Week Logo
John Lewis & Partners Logo
National Geographic Kids Logo
Selfridges Logo
BBC Logo

CHARLOTTE, FOUNDER

"We believe there are enough soft toys in the world to never have to produce another again. We can challenge perceptions, rewrite the rules and change the industry forever."

ADOPT TODAY, CHANGE THE WORLD OF TOMORROW

01.

Send in your friends

When you decide it's time to pass them on, prepare your cuddly toys for their new adventure and donate them along with a little bio about them (if you wish).

02.

Time for a spa break

Your cuddly toys will check in here at HQ and get prepared for their visit to our spa where they receive a refresh and any repairs they might need. 

Whilst they're having fun, we do the other stuff needed to make sure your children can play safely with their new friends. See FAQ 'are Loved Befores suitable for children?' for more details.

03.

Time for a new adventure

Once it's their time to shine, your cuddly toys will have their own special photoshoot and be put up on our store where people can adopt them from all over the world. 

04.

A fresh

start 

Your cuddly toy gets a fresh start and the chance at a new adventure, which can often be seen on our 'Loved Again' section which shows what they're up to in their new homes!

Giraffe Icon - Loved Before

Totally

Recycled

All of our Loved Befores have been owned before and are looking for new adventure

SUSTAINABILITY AT THE HEART

Bear Icon - Loved Before

Responsibly

Packaged

All the components of our packaging are recyclable or biodegradable, apart from our shipping bags (we're working on it)

Elephant Icon - Loved Before

A Better

Future

We are committed to challenging the way things are done, and creating
the best future possible 
for the
next generations.

OUR CHARITY MODEL

Since Loved Before started, it has donated over 50% of all its profits to charity. 

 

We are passionate about supporting our communities and making a difference and this year we are supporting the wonderful Make-A-Wish UK.

 

Make-A-Wish UK creates life-changing wishes for children living with critical illnesses. Granting their

One True Wish provides hope for the future and the resilience to cope with treatment.

 

So, let’s make the magic happen - give a toy a home and a child a wish!

Green soft toys - Sustainable teddy bears outside

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Soft toys - Susintable Toy Shop & Recycled Packaging
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